ABOUT US

 POP CULTR. was born from Dimitri Vegas’ simple need: finding high-quality,
 comfortable clothing that could keep up with his demanding lifestyle on stage
 and on tour. Combining style, comfort, and durability, POP CULTR. is all about
 redefining the way artists and fans express themselves through fashion—whether
 you're rocking it in the spotlight or offstage.

 Starting out with limited edition pieces that sold out in record time, the brand
 quickly gained a loyal fo lowing, fueled by its bold blend of nightlife and pop
 culture influences with luxury fashion. Performing on stage, you will see Dimitri
 wearing and teasing new collections in front of huge crowds